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Social Issues as Product Promotion: Exploitation or Artistic License?

On April 4, Pepsi recalled an ad less than 24 hours after its release on account of ridicule for its insensitivity towards social justice movements. In the ad, Kendall Jenner is in a photoshoot when she notices a protest occurring outside. Prompted by a head nod from one of the protesters, she joins the crowd and eventually hands the police officers on duty a Pepsi; outbursts of applause and cheering come from the crowd when the officer accepts the Pepsi.

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