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Bon Iver and the Economics of Art for Art’s Sake

In a recent feature article for Pitchfork, an online music magazine, contributor Steve Marsh follows Justin Vernon, the lead singer and founder of the band Bon Iver, who spent a week in Berlin alongside his band and 85 other artists. Their week-long sojourn in Berlin was framed around creating a series of collaborations that would be presented at the end of the week  to 4,500 listeners in a two-day long nameless music festival. This undertaking coincided with the release of Bon Iver’s third album: “22, A Million”.  

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