One thing that I noticed when I first heard media coverage of an Islamist group rising to power in Syria was that it was continually referred to as “the group calling itself ISIS” or “the group known as ISIL”. If it had been one media outlet or one program, it might have slipped by. But it wasn’t: it was a standardized fixture of official coverage of the group.
In recent months, particularly since the deadly Paris attacks that claimed the lives of 129, there has been a seemingly strategic shift to the word “Daesh” to describe the organization. Why does this matter? And what impact does it hold for the future of Western relations to the Middle East?