In 1998, a team of researchers founded Project Implicit for the purpose of identifying, measuring, and correcting implicit (i.e. subconscious) biases in the general public. Project Implicit is organized around the Implicit Association Test (IAT), a psychometric evaluation used to probe the depth and nature of bias in individuals. By showing test takers various pairings of words and concepts (“white,” “black,” “pleasant,” “unpleasant”), the IAT can determine which associations takers make more readily. Consistent lags in pairing a category, like “black,” with positive concepts, like “pleasant,” indicate that the test-taker is biased against that category of people.
Nearly 112 million people in the United States watched the Super Bowl last year. Super Bowl XLIX in 2015 was, per NPR, the most watched show in the history of television. Clearly, professional sports are highly esteemed in America. In the run-up to what is sure to be another highly anticipated Super Bowl, it is a good occasion to consider the moral value, if any, of athletic competition. To do so, I want to draw your attention to a curious occurrence that happened several years ago in a much less popular sport, badminton.