To B Corp or Not to B Corp with Christopher Marquis
Why would a company ever bother being certified as a “B Corp”? In order to be classified as a B Corporation, a company must undergo an intense certification process that requires companies to balance profit with purpose. So why go to all that trouble? Andy Cullison interviews Christopher Marquis on the show today, who makes the argument that in order to transform capitalism as we know it, businesses must become better. On this episode and every episode, we dig into the complicated moral issues people face at work.
If you have a workplace dilemma you need some help with, send your story to our producer Kate at email@example.com.
For this episode’s transcript, click here.
What is a “B Corp“?
What is “greenwashing“?
Christopher Marquis’ book, Better Business: How the B Corp Movement is Remaking Capitalism
Milton Friedman, “The Social Responsibility of Business is to Increase its Profits”
Robert Riech, “When Bosses Shared their Profits“
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